The Amagi Media Labs IPO is a book-build issue of ₹1,788.62 crore. The issue is a combination of a fresh issue of 2.26 crore shares, totaling ₹816.00 crore, and an offer for sale of 2.69 crore shares, totaling ₹972.62 crore.
The Amagi Media Labs IPO will open for subscription on January 13, 2026, and close on January 16, 2026. Allotment for the Amagi Media Labs IPO is expected to be finalized on January 19, 2026. The Amagi Media Labs IPO will be listed on the BSE and NSE, with an expected listing date of January 21, 2026.
The price band for the Amagi Media Labs IPO has been fixed at ₹343 to ₹361 per share. The lot size for a single application is 41. The minimum investment amount required for a retailer is ₹14,801 (41 shares) (based on the upper price). The lot size investment for sNII is 14 lots (574 shares), amounting to ₹2,07,214, and for bNII, it is 68 lots (2,788 shares).
About Company
Amagi Media Labs Ltd., incorporated in 2008 and headquartered in Bengaluru, India, is a global provider of cloud-based broadcast and Connected TV (CTV) technology solutions. The Company offers end-to-end, software-as-a-service (SaaS) platforms that enable broadcasters, content owners, and streaming platforms to create, distribute, and monetize content across traditional television and digital streaming ecosystems.
The Company primarily focuses on enabling the launch and monetization of live linear channels on Free Ad-Supported Streaming TV (FAST) and OTT platforms, including Pluto TV, Samsung TV Plus, Roku Channel, and other global platforms. Amagi’s solutions cover the complete broadcast value chain, including cloud playout, content scheduling, server-side ad insertion, and advanced data analytics, allowing customers to operate without legacy broadcast infrastructure.
Amagi operates at a global scale, serving over 700 content brands and supporting more than 2,000 channel deployments across 100+ countries, with a strong presence in the United States, Europe, and Asia. Its cloud-native offerings help media companies reduce capital expenditure, improve operational efficiency, and enhance revenue generation through targeted advertising and scalable distribution.
The Company’s product suite includes CLOUDPORT (cloud-based channel playout), PLANNER (content scheduling and planning), THUNDERSTORM (server-side ad insertion for OTT and FAST platforms), and integrated FAST and on-demand solutions that support channel creation, distribution, and monetization through revenue-sharing partnerships. Through its technology-driven and asset-light model, Amagi continues to play a key role in the global shift toward cloud-based broadcasting and ad-supported streaming television.
strength
One-Stop Glass-to-Glass Platform: Provides end-to-end, camera-to-screen solutions covering content production, preparation, distribution, and monetization, enabling media companies to modernize infrastructure and unlock new revenue streams through cloud-native technology.
Three-Sided Marketplace with Strong Network Effects: Operates at the intersection of content providers, distributors, and advertisers, delivering integrated solutions that enable cloud migration, content distribution, and premium CTV advertising, creating scalable network-driven value.
Proprietary AI-Powered Technology Platform: Leverages its award-winning platform with embedded predictive and generative AI (“Amagi INTELLIGENCE”) across content scheduling, ad monetization, and analytics, driving automation, efficiency, and data-led decision-making across the video value chain.
weakness
Rapid Technological Change: The media technology industry evolves quickly, and failure to timely adapt to new technologies, AI adoption, or changing customer needs may reduce the attractiveness of the company’s solutions and impact growth and profitability.
Industry-Specific Exposure: The company is highly dependent on the video and media ecosystem. Any slowdown, regulatory change, or disruption in this industry could adversely affect demand for its products and services.
Sales & Market Expansion Challenges: Growth depends on the ability to scale sales and marketing capabilities across geographies and platforms. Inability to effectively communicate the value proposition or expand market reach may limit customer acquisition and revenue growth.
Amagi Media Labs
January 13, 2026 – January 16, 2026
| GMP Rumors * | ₹37 |
|---|---|
| Price | ₹343 - ₹361 |
| Lot size | 41 |
| Issue size | ₹1788.62 cr |
| Allotment | Jan 19, 2026 |
| Listing | Jan 21, 2026 |
Amagi Media Labs Lot(s) Distribution
| Category | Lot(s) | Qty | Amount | Reserved |
|---|---|---|---|---|
| Retail | 1 | 41 | 14801 | 120844 |
| sHNI | 14 | 574 | 207214 | 4316 |
| bHNI | 68 | 2788 | 1006468 | 8632 |
Amagi Media Labs Reservation
| Category | Shares Offered | % |
|---|---|---|
| Total | 49546221 | 100% |
| QIB | 37159666 | 75% |
| HNI | 7431933 | 15% |
| Retail | 4954622 | 10% |
Amagi Media Labs About
| Total Issue Size | 4,95,46,221 shares (aggregating up to ₹1788.62 Cr) |
| Fresh Issue | 22,603,878 shares (aggregating up to ₹816.00 Cr) |
| Offer For Sale | 26,942,343 shares (aggregating up to ₹972.62 Cr) |
| Face Value | ₹5/- Per Share |
| Issue Type | Book building IPO |
| Listing At | BSE NSE |
| Share Holding Pre Issue | 34,434,108 shares |
| Share Holding Post Issue | 193,735,066 shares |
Key Performance Indicators (KPI)
| KPI | Sep-25 | Mar-25 | Mar-24 |
|---|---|---|---|
| ROE | 0.75% | -13.49% | -49.32% |
| EPS (BASIC) | 0.32 | -3.48 | -12.52 |
| P/E Pre IPO | -101.78 | ||
| P/E Post IPO | 603.54 |
Company Financial (In ₹Crore)
| Period Ended | Sep-25 | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|---|
| Assets | 1,352.16 | 1,425.00 | 1,308.08 | 1,405.96 |
| Total Income | 733.93 | 1,223.31 | 942.24 | 724.72 |
| Profit After Tax | 6.47 | -68.71 | -245 | -321.27 |
| EBITDA | 58.23 | 23.49 | -155.53 | -140.34 |
| NET Worth | 859.34 | 509.45 | 496.8 | 644.49 |
| Reserves and Surplus | -25.57 | 227.73 | -379.4 | -372.68 |
| Issue Expenses | Est Amt (₹ Cr.) |
|---|---|
| 1 | BRLMs fees and commissions (including underwriting commission, brokerage and selling commission) |
| 2 | Commission/ processing fee for SCSBs and Bankers to the Offer for Bids made by UPI Bidders. Brokerage, selling commission and bidding charges for Members of the Syndicate, Registered Brokers, RTAs and CDPs |
| 3 | Fees payable to the Registrar to the Offer |
| 4 | Fees payable to advisors, consultants to the Offer and other parties to the Offer including but not limited to Statutory Auditors, Independent Chartered Accountant, Industry expert, legal counsel, Practising Company Secretary, Intellectual Property Consultant, and Monitoring Agency |
| 5 | Listing fees, SEBI filing fees, upload fees, BSE and NSE processing fees, book building software fees and other regulatory expenses |
| 6 | Printing and distribution of Offer stationery |
| 7 | Advertising and marketing expenses |
| 8 | Miscellaneous |
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