The Cash Ur Drive Marketing IPO involves a book building process of ₹60.79 crores. This issue consists of a fresh issue of 44.69 lakh shares totaling ₹58.10 crores, along with an offer for sale of 2.07 lakh shares amounting to ₹2.69 crores.
The subscription period for the Cash Ur Drive Marketing IPO begins on July 31, 2025, and concludes on August 4, 2025. The allotment for this IPO is anticipated to be finalized on Tuesday, August 5, 2025. Following this, the Cash Ur Drive Marketing IPO is set to be listed on NSE SME, with a tentative listing date scheduled for Thursday, August 7, 2025.
The price band for the Cash Ur Drive Marketing IPO is established at ₹123 to ₹130 per share. The application lot size is 1,000 shares. For individual investors (retail), the minimum investment required is ₹2,46,000 (2,000 shares). Meanwhile, the minimum lot size investment for HNI is 3 lots (3,000 shares), which totals ₹3,90,000.
Narnolia Financial Services Ltd serves as the book-running lead manager for the Cash Ur Drive Marketing IPO, while Bigshare Services Pvt Ltd acts as the registrar for the issue. The market maker for this IPO is Prabhat Financial Services Ltd..
For more detailed information, please refer to the Cash Ur Drive Marketing IPO RHP.
Cash Ur Drive Marketing IPO Details
| IPO Date | July 31, 2025 to August 4, 2025 |
| Listing Date | [.] |
| Face Value | ₹10 per share |
| Issue Price Band | ₹123 to ₹130 per share |
| Lot Size | 1,000 Shares |
| Sale Type | Fresh Capital-cum-Offer for Sale |
| Total Issue Size | 46,76,000 shares (aggregating up to ₹60.79 Cr) |
| Reserved for Market Maker | 2,59,000 shares Prabhat Financial Services Ltd. |
| Fresh Issue (Ex Market Maker) | 42,10,000 shares (aggregating up to ₹54.73 Cr) |
| Offer for Sale | 2,07,000 shares of ₹10 (aggregating up to ₹2.69 Cr) |
| Net Offered to Public | 44,17,000 shares (aggregating up to ₹57.42 Cr) |
| Issue Type | Book building IPO |
| Listing At | NSE SME |
| Share Holding Pre Issue | 1,31,76,800 shares |
| Share Holding Post Issue | 1,76,45,800 shares |
Cash Ur Drive Marketing IPO Reservation
Cash Ur Drive Marketing IPO offers total 46,76,000 shares. Out of which 22,04,000 (47.13%) allocated to QIB, 8,82,000 (18.86%) allocated to QIB, 6,63,000 (14.18%) allocated to NII, 15,50,000 (33.15%) allocated to RII and 13,22,000 (28.27%) allocated to Anchor investors.
| Investor Category | Shares Offered |
|---|---|
| Market Maker Shares Offered | 2,59,000 (5.54%) |
| QIB Shares Offered | 22,04,000 (47.13%) |
| NII (HNI) Shares Offered | 6,63,000 (14.18%) |
| Retail Shares Offered | 15,50,000 (33.15%) |
| Total Shares Offered | 46,76,000 (100.00%) |
Cash Ur Drive Marketing IPO Anchor Investors Details
Cash Ur Drive Marketing IPO raises ₹17.19 crore from anchor investors. Cash Ur Drive Marketing IPO Anchor bid date is July 30, 2025.
| Bid Date | July 30, 2025 |
| Shares Offered | 13,22,000 |
| Anchor Portion Size (In Cr.) | 17.19 |
| Anchor lock-in period end date for 50% shares (30 Days) | September 4, 2025 |
| Anchor lock-in period end date for remaining shares (90 Days) | November 3, 2025 |
Cash Ur Drive Marketing IPO Timeline (Tentative Schedule)
Cash Ur Drive Marketing IPO opens on July 31, 2025, and closes on August 4, 2025.
| IPO Open Date | Thu, Jul 31, 2025 |
| IPO Close Date | Mon, Aug 4, 2025 |
| Tentative Allotment | Tue, Aug 5, 2025 |
| Initiation of Refunds | Wed, Aug 6, 2025 |
| Credit of Shares to Demat | Wed, Aug 6, 2025 |
| Tentative Listing Date | Thu, Aug 7, 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on August 4, 2025 |
Cash Ur Drive Marketing IPO Lot Size
Investors can bid for a minimum of 2,000 shares and in multiples of 1,000 shares thereof. The following table depicts the minimum and maximum investment by Individual Investors (Retail) and HNI in terms of shares and amount.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Individual investors (Retail) (Min) | 2 | 2,000 | ₹2,60,000 |
| Individual investors (Retail) (Max) | 2 | 2,000 | ₹2,60,000 |
| S-HNI (Min) | 3 | 3,000 | ₹3,90,000 |
| S-HNI (Max) | 7 | 7,000 | ₹9,10,000 |
| B-HNI (Min) | 8 | 8,000 | ₹10,40,000 |
Cash Ur Drive Marketing IPO Promoter Holding
The promoters of the company are Mr. Raghu Khanna, Ms. Parveen K Khanna and Mr. Bhupinder Kumar Khanna.
| Share Holding Pre Issue | 78.21% |
| Share Holding Post Issue | 57.23% |
Note : The value will be calculated using Equity Dilution = Share Holding Pre Issue - Share Holding Post Issue
About Cash Ur Drive Marketing Ltd.
Incorporated in July 2009, Cash Ur Drive Marketing Limited specializes in outdoor advertising, focusing on vehicle wrap advertising as mobile billboards.
The company provides a 360-degree marketing solution across transit media, digital wall paintings, and events, aiming for impactful branding through vehicle-based media in multiple Indian cities.
The company is an OOH advertising firm offering diverse solutions like Transit, Outdoor, Print, and Digital Media Services, helping clients reach their target audience.
The company offers bus branding, auto hood ads, billboard campaigns, and outdoor media solutions.
The company also advertise EV vehicles and charging stations to leverage growth in the electric vehicle industry.
The company has branches in Chandigarh, Lucknow, Mumbai, and Noida.
Service Offers:
- Transit Media Advertising: Cab Branding, In-Cab Advertising, Cab/Taxi Wraps, Auto Branding
- Outdoor Advertising: Billboards/Hoardings, Digital Wall Painting,Free Standing Panels
- 360-Degree Campaign: Complete brand promotion through integrated outdoor, digital, and POS media strategies.
- Print Media Advertising: Ads in newspapers, magazines, and trade journals to target wide and niche audiences.
As of June 30, 2025, the company employed 87 individuals on a payroll basis and three on a contract basis.
Competitive Strength
- Accredited with DAVP (Directorate of Advertising & Visual Publicity) & INS (Indian Newspaper Services).
- Experienced and Qualified management team.
- Comprehensive Service Provider and Client Centric Approach.
Company Financials
Cash Ur Drive Marketing Ltd.'s revenue increased by 45% and profit after tax (PAT) rose by 92% between the financial year ending with March 31, 2025 and March 31, 2024.
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
| Assets | 94.39 | 93.36 | 76.33 |
| Revenue | 142.18 | 97.77 | 81.31 |
| Profit After Tax | 17.68 | 9.22 | 5.15 |
| EBITDA | 20.67 | 8.81 | 5.42 |
| Net Worth | 55.98 | 23.59 | 14.37 |
| Reserves and Surplus | 42.80 | 17.59 | 14.27 |
| Total Borrowing | 0.18 | 0.45 | 5.06 |
| Amount in ₹ Crore | |||