Check the subscription Allotment status of the Novus Loyalty IPO; it is opened on Tuesday, March 17, 2026, and will close on March 20, 2026. Approximately ₹60.15 crore will be raised by the Novus Loyalty IPO GMP. The allocation comprises a 35% retail rates quota, 50% for QIBs, and 15% for NIIs. the price band has been fixed at ₹139 to ₹146 per equity share.
The minimum market lot for the Novus Loyalty IPO consists of 2,000 shares, for which the application amount is ₹2,92,000. The Novus Loyalty IPO is a Mainboard IPO and will be listed on the BSE SME.
Novus Loyalty IPO Details
| Novus Loyalty IPO Dates | 17 – 20 March 2026 |
| Novus Loyalty Issue Price | INR 139 – 146 per share |
| Fresh Issue | 33,00,000 shares (INR 45.87 – 48.18 crore) |
| Offer For Sale | 8,20,000 shares (INR 11.40 – 11.97 crore) |
| Total IPO Size | 41,20,000 shares (INR 57.27 – 60.15 crore) |
| Minimum Bid | 2,000 shares (INR 2,92,000) |
| Lot Size | 1,000 shares (INR 1,46,000) |
| Face Value | INR 10 per share |
| Individual Allocation | 35% |
| Listing On | BSE SME |
Novus Loyalty Financial Performance
| FY 2023 | FY 2024 | FY 2025 | H1 FY 2026 | |
| Revenue | 59.59 | 73.29 | 104.62 | 71.41 |
| Expenses | 58.81 | 69.56 | 99.57 | 63.79 |
| Net income | 0.55 | 2.96 | 3.58 | 5.80 |
Novus Loyalty Valuations & Margins
| FY 2023 | FY 2024 | FY 2025 | |
| EPS | 0.45 | 2.42 | 2.93 |
| PE ratio | – | – | 47.44 – 49.83 |
| RONW (%) | 8.36 | 31.18 | 27.39 |
| NAV | 5.34 | 7.76 | 10.68 |
| ROCE (%) | 11.39 | 42.76 | 40.40 |
| EBITDA (%) | 3.81 | 6.57 | 5.44 |
| Debt/Equity | 0.54 | 0.09 | 0.00 |
Novus Loyalty IPO GMP Today
| Date | Consolidated IPO GMP | Subject to Sauda |
| 16 Mar 2026 | 0 | 0 |
Novus Loyalty Offer Subscription – Live Updates
| Category | QIB | NII | Individual | Total |
| Shares Offered | 8,10,000 | 5,85,000 | 13,65,000 | 27,60,000 |
| 17 Mar 2026 | 0.00 | 0.00 | 0.00 | 0.00 |
| As on 7:00:00 AM |
The market maker reservation portion of 2,30,000 shares and the anchor investor portion of 11,30,000 shares are not included in the above calculations.
Novus Loyalty IPO Allotment Status
Novus Loyalty IPO allotment status will be available on the KFin Tech website. Click on this link to get the allotment status.
Novus Loyalty IPO Dates & Listing Performance
| IPO Opening Date | 17 March 2026 |
| IPO Closing Date | 20 March 2026 |
| Finalization of Basis of Allotment | 23 March 2026 |
| Initiation of refunds | 24 March 2026 |
| Transfer of shares to demat accounts | 24 March 2026 |
| IPO Listing Date | 25 March 2026 |
| Opening Price on BSE SME | Coming soon |
| Closing Price on BSE SME | Coming soon |
Business Overview :
The Novus Loyalty Company, established in the 2011, it is a leading provider of loyalty and rewards solutions, leveraging it is proprietary technology platforms. The Novus Loyalty IPO GMP firm offers both ready-to-deploy and customizable solutions, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers.
Its services cater to a diverse range of industries, such as Fintech, E-commerce, Software, Banking, FMCG, Real Estate, and others. Its platform delivers solutions in both on-premises and SaaS (cloud-based) models, integrated with AI analytics. Novus Loyalty has established a strong presence in the domestic market—spanning states such as Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka—as well as in the international market, including the UAE, USA, Australia, and Puerto Rico.
IPO Registrar
- Kfin Technologies Ltd.
- 04067162222, 04079611000
- novus.ipo@kfintech.com
- Visit Website
Contact Details
- Name :Novus Loyalty Ltd.
- Address:727, Udyog Vihar Phase V
Industrial Complex Dundahera,
Gurgaon, Haryana, 122016
- Phone :9717154514
- investor@novusloyalty.com
- Website :Visit Website
Novus Loyalty IPO Subscription Status FAQs:
When Novus Loyalty IPO Subscription will start?
The IPO subscription starts on March 17, 2026 for QIB, NII, and Retail Investors.
How to subscribe Novus Loyalty IPO?
You can go with ASBA and Non-ASBA options for a subscription. Go to your bank account and apply for IPO online via ASBA or download the form online or get the physical form and submit the filled form to your broker or bank.
How do I check live Novus Loyalty IPO Subscription Numbers Today?
One can visit our portal for live IPO subscription numbers that we are updating hourly basis from the official websites. One can check the live subscription on official websites on the particular IPO page.
How to Apply the Novus Loyalty IPO through Zerodha?
Log in to Console in Zerodha Website or in Application. Go to Portfolio and Click on IPO. You will see the IPO Name “Asston Pharmaceuticals “. Click on Bid Button. Enter your UPI ID, Quantity and Price. Submit IPO Application Form. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Zerodha.
How to Apply the Novus Loyalty IPO through Upstox?
Log in to Upstox Application with your credentials. Select the IPO. You will see the IPO Name “Asston Pharmaceuticals “. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Upstox.
How to Apply the Novus Loyalty IPO through Paytm Money?
Log in to Paytm Money Application with your credentials. Select the IPO. You will see the IPO Name “Asston Pharmaceuticals ” Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Paytm Money.
Disclaimer:
- The mention of the IPO Grey Market Premium (Novus Loyalty IPO GMP) is valid only for the specific date indicated in the header.
- We do not engage in the buying or selling of IPO application forms within the Grey Market.
- The 'Kostak Rate' refers to the premium that an individual receives by selling their IPO application (in an off-market transaction) to another party—specifically prior to the issue's allotment or listing.
- Do not apply for an IPO based solely on the premium price, as this figure is subject to change at any time prior to listing. You should apply for an IPO only after carefully considering the company's fundamentals.